Work hard. Play harden.
James Harden has a wine. We want to show you how easy it is to enjoy.
Project Type: OLV
Agency: Majority
My Role: Jr. Copywriter
This is my favorite project that we created for two reasons. (1) This was my first project as an intern where I got to write in my voice. (2) My contributions made me fall in love with advertising and got me promoted to copywriter.
I collaborated with my art director to ideate and brainstorm ideas on a tight deadline. I stepped up and showed up by crafting 30 and 15 seconds scripts, pounding out headlines and taglines. This was the most fun I have had working. Hard to believe this is what we get to do for work.